Tips & Articles
Positioning, Sales and the Nobody Zone
If you’ve been in sales more than a month you’ve experienced a situation where buyers are callin...
Product Management – Eventually, It’s About Your Products
Products are the basis for all things revenue for most organizations. Unfortunately, customers donâ...
Three Ways to Get Better At Selling Products You Have
It's easier to sell products that don't exist because they can do anything buyers want.
Unfortunate...
News & Upcoming Events
01Jul
ZIGZAG Consulting Services Deliver High Impact Products, Marketing, and Sales
If the economy is affecting your business like many others, demand for your products is down, the sa...
18Jun
Product Camp New York City
Saturday July 18th. It's a free conference. Attend and lead a session or just attend, network and ...
15Jun
Performance Marketing…and the Project Management Engine!
Joint webinar
- The Project Management Institute and ZIGZAG Marketing, Thursday, June 18th at 2:00 ...
Latest Blog
The 80/20 Rule & Your Sales Team
If 80% of the sales come from 20% of the salespeople - what the heck are the others doing?
Red Onions & Hotel Room Usability
A Call for Product Management in the Hospitality Industry
If there’s one ...
If I Were GM's Chief Product Manager
I've watched this most recent auto industry saga unfold with
both sadness and delight. ...
