Tips & Articles
Top 3 Culprits of Under-Performing Products
Any number of factors can contribute to under-performing products, but the root causes are usually t...
What's the Product Management IQ of Your Organization?
The Product Management IQ (PMIQ) of your organization
refers to the cross-organizationa...
Product Management's Role in Creating a Culture of Innovation
Every company needs to innovate. Innovation is not just about developing new...
Product Management 2.0 – The Convergence of Product & Portfolio Management
It’s not that Product Management 1.0 principles are wrong. They’re just not working as ...
Positioning & Messaging - Do it Twitter Style
If it takes more than 140 characters – a Twitter post known as a "tweet" - to explai...
News & Upcoming Events
22Dec
Join ZIGZAG at PDMA SoCal
Join John Mansour from ZIGZAG Marketing February 24, 2010 at PDMA SoCal to discuss five ways product...
30Oct
Product Management Educational Conference
AIPMM to hold it's annual Product Management Educational Conference November 16-17 in San Jose, CA.
...
15Oct
ZIGZAG Takes Best Session Honors at ProductCamp RTP
ZIGZAG takes best session honors for the second consecutive ProductCamp.
Latest Blog
A Good Read for Product Managers
'Trade-Off' by Kevin Maney: What determines a product's success?
A New Dilemma for Hardware Product Managers?
Is there a new dilemma brewing for hardware product managers or has the recession just exacerbated a...
Are You Paralyzed?
The business climate today has caused many businesses to become so myopic that they cannot step outs...
Is Your CEO the Real Product Manager?
It’s a common occurrence in many companies where the CEO is really the one calling the shots on al...
Use Messaging to Differentiate
It doesn’t take long for your products to become commodities. Get over it.