Tips & Articles
The Strategic Side of Product Marketing
There’s a faction of product marketing professionals who’ve long felt like the "s...
The Maturation of High-Tech Product Management & Marketing - Time For a New Approach?
High technology companies today bear little if any resemblance to those of the early and mid 90&rsqu...
Using Requirements to Improve Sales, Marketing & Customer Success Rates
The term requirements too often evoke thoughts of detailed product
requirements in any type of prod...
Techniques for Uncovering Market & Customer Needs
It's easy to get caught in the reactive trap of developing products,features or services customers a...
News & Upcoming Events
22Jul
John Mansour to Lead Product Marketing Discussion at Orange County Product Managers Mixer
Join John Mansour, Managing Partner at ZIGZAG Marketing on August 18th at the Orange County Product ...
22Apr
WEBINAR - The Similarities Between My Product Management Role & My New CEO Role
May 11, 2010, 12:00 - 1:00 ET
22Feb
ZIGZAG Marketing Launches Product Management Interactive Subscription Service
Online Subscription to Framework, Tools, Consulting Services & Distance Learning
22Dec
Join ZIGZAG at PDMA SoCal
Join John Mansour from ZIGZAG Marketing February 24, 2010 at PDMA SoCal to discuss five ways product...
Latest Blog
When Are Basic Product Management & Marketing Skills Not Enough?
Basic product management and marketing skills cover the spectrum of market analysis, strategy, com...
3 Reasons to Consider Managing Products in Portfolios
If you have multiple products that target the same market segments,
managing products in portfolios...
Are Product Management & Product Marketing Due for a Makeover?
The complexion of most product companies today looks completely different today than it did 15-20 ye...
Are Product Managers Becoming Too Technical or is Technical the New Norm?
PM's with technical backgrounds have steadily increased. Is this good or bad?
Aligning Products, Sales and Marketing - Why is it so Difficult?
Why is it so difficult to get sales, marketing and products going in the same direction? We ha...
Product Managers: Writing Techniques to Grow Your Influence
Product Managers produce a variety of written artifacts to drive the product delivery process but I ...