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If you want a better understanding of product management and how it can elevate the performance of your company, this 1/2 day briefing is ideal for gaining a fresh perspective.
- Executives will learn why product management has a greater impact on the top line than any other function in the company and how to get the most out of it.
- Product Management & Marketing Professionals will learn what it takes to be one of those people everyone -- including executives -- looks to for direction.
- Engineers & Developers will learn how strong product management eliminates distractions and improves focus on designing and building better products.
- Managers & Team Leads will learn what product management is, what it isn’t and how each functional area of the organization needs to be part of the team.
5 Good Reasons to Attend
- Revenue pressures are forcing you to take bad business too often
- Trying to be everything to everyone is not a sustainable business model
- Beyond revenue and profit goals, there is no master plan
- Sales, marketing and product teams are out of sync
- There is a perception that product management is nothing more than “the enhancement list department”
Topics & Discussion Points
- Market Assessment - Why defining and prioritizing target markets is the most important decision in your company and a simple approach to get it done.
- Strategy & Org Structure - How a single company strategy and a well balanced product team can simplify everything for everyone while growing revenue and customer references
- Product Release Planning – How to get away from product planning silos and structure product release cycles around higher value solutions
- Product Design & Development - Pre-emptive techniques for improving product usability, eliminating re-do’s and keeping development projects on schedule
- Sales & Marketing - How to increase the average sale by marketing and selling solutions instead of products
Who Should Attend?
- Senior Executives
- Product Managers & Product Marketers
- Industry Marketing Managers
- Corporate Strategists
- Development Managers & Team Leads
- Department Managers who interact with Product Management
Cancellation Policy
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