Market Driven Products vs. Market Driven Product Companies
ZIGZAG Marketing's Product Management Framework transcends all products to create a market-driven organization from the top down by determining the market segments most conducive to meeting the organization’s financial goals then aligning the product portfolio, marketing initiatives and sales execution to those market segments. The result is one common set of priorities supported by all disciplines that ultimately accelerate growth.Best of all, it's simple and practical. Compare us to Pragmatic Marketing.
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ZIGZAG Marketing's Framework...
supports product and service organizations.
applies to new or existing products.
supports traditional and agile development methodologies.
is not linear - you can begin anywhere in the process and benefit quickly.
is a market segment based model for managing and marketing portfolios of products in named market segments.
