DOWNLOADS: Desktop Interactive Framework: PC MAC | Screensaver: PC MAC | Printable PDF

Requirements Beyond Great Products

The objective of every requirements framework is to ensure product capabilities are tied to market needs.  ZIGZAG's Requirements Value Chain Framework goes one step further to ensure requirements are created in a manner that accelerates the transfer of knowledge from the product team to marketing, sales, services, support and operations.  Why? 

If the transfer of knowledge from the product team to the front lines doesn't occur satisfactorily, the product team becomes the first line of support for everyone and loses its ability to plan and deliver the next set of priorities to fuel growth.  It's the #1 reason many product managers are glorified firefighters. 

ZIGZAG's approach to everything is simplicity, and requirements are no exception.  Our layered approach to defining requirements makes it easy for executives, marketing,  sales, designers, engineers, services and support technicians to understand what customers want, why they want it and how your products meet the need.

Learn the the market's simplest approach to requirements in our 1-day Requirements Workshop

Value to Product Planning, Design & Development

• Phased approach compartmentalizes requirements into a series of simple steps
• Connects target customer strategic initiatives directly to products
• Encourages cross-product integration that results in higher value solutions
• Results in superior functionality and usability (if applicable)
• Simplifies engineering, testing and QA to achieve higher quality

Value to Post-Launch Execution

• Accelerates the transfer of knowledge from the product team to customer-facing departments
• Improves self sufficiency in marketing, sales, services, support and operations
• More sales revenue, more successful customers
• Allows the product team to focus on the next set of priorities with fewer disruptions

Take the Flash version for a drive! If you like our framework, you'll love our training.