About ZIGZAG Marketing Aligning Your Organization With The Market Has Never Been Easier

The holy grail of market focus is the alignment of products, sales, marketing and operations to the market segments “most conducive” to achieving revenue, profitability and market share goals the fastest.

ZIGZAG Marketing is a product management and product marketing training and consulting firm. Our product management framework and training programs make that alignment easier than any other provider in the industry by giving product management and product marketing the leadership and execution skills to determine the markets most conducive to growing the company as a whole, creating a strategy to penetrate those segments, then delivering the best mix of products, value propositions and sales tools to execute the strategy.

ZIGZAG Marketing’s framework and training programs translate from the classroom to reality easier than any other provider in the industry, which means you get results faster. We guarantee it! 

Our Framework

Our framework goes beyond market-driven products to create market-driven product companies by aligning the entire organization (including products) with the most lucrative markets to ensure a single set of priorities across the organization.  Our framework answers the what, why, who, how and when questions to ensure alignment between sales, marketing, products and operations.  The result:  focus and simplicity to help you grow revenue and market share faster with more successful customers.

Our framework is used in early stage and small companies as well as medium and large enterprises.  It supports both traditional and agile development methodologies and delivers better results faster because it's more practical than any other framework in the industry.

Our Training

Our training workshops mirror reality – meaning you can take what you’ve learned and apply it immediately to real world situations and see results.  When you attend ZIGZAG Marketing training expect the following.

• Highly interactive classes where you’ll have ample opportunity to discuss your unique circumstances and get practical advice from your coach/instructor for the most challenging situations
• Hands-on exercises that allow you to apply our framework to your unique circumstances in the classroom so you can hit the ground running and see immediate benefit after the training
• Tools and templates that mirror our framework get you off to a fast start applying what you’ve learned so you can demonstrate success quickly

If you can’t use it, we don’t teach it!

Our Services

Our consulting services follow the “short engagement – high impact” model.  We’ll help you apply our framework in a way that makes the most sense for your organization.  The goal remains the same: to keep things simple and get results fast.

Our Content

Our Tip of the Month articles, blogs and webinars are created to help product and service companies get better results by making the things people do everyday easier.

About ZIGZAG Marketing

We’re all about reality!  ZIGZAG Marketing is a product management and product marketing training and consulting firm that helps product companies align core competencies with the most lucrative markets so they grow revenue and market share faster. Our framework, training programs and consulting services offer a simple cookbook approach for assessing markets, creating strategy, planning product releases, orchestrating product development and rolling out products.  The ZIGZAG Marketing experience includes a five-step framework, tools and templates that deliver results fast.