Executing the Product Release Cycle

Course Length: 1 Day
Registration Fee: $895
Venues: Open Enrollment, Onsite
Best Combined With:  Market Assessment & Strategic Planning (Both courses $1495)

3 Good Reasons to Attend

1. Scope, budget and due dates are  moving targets
2. One-off projects are becoming the norm instead of the exception
3. Product experts spend too much time doing everyone else’s job

You'll Learn:

• How to get out of the endless cycle of planning and prioritizing and into a predictable regimen
• How to create product plans that balance market growth and customer needs
• Best practices for orchestrating the release process in an agile or traditional environment
• How to validate requirements, designs, and usability to avoid expensive redesigns
• The art of business problem definition – in plain simple English
• How to ensure tactical readiness and self sufficiency across marketing, sales, services, support and operations – so product experts don’t have to do everything
• How to use content from your strategy and product release plans to create great positioning used in all sales and marketing materials
• How to create positioning and differentiation for anything you sell
• How to improve the success of product rollouts by re-purposing content from your market assessment, strategy, product release plans, functional designs and technical specifications
  
  

Download a detailed course outline

Templates & Tools

• Product Release Plan
• Rollout Checklist
• Business Requirements Definition
• Functional Requirements Definition
• Target Customer Snapshot
• Positioning Document
• Product Brochure
• Positioning Presentation
  
  

Who Should Attend?

• Executives & Senior Managers
• Product Directors & VP’s
• Marketing Directors & VP’s
• Product Managers
• Product Marketing Managers
• Industry Marketing Managers

Related On-Demand Self-Paced Courses - $99 Each

• How to Build a Balanced Product Delivery Team
  Don't work harder.  Work smarter by having the right people with the right personalities in the right job, even if you have a small team. 
• How to Create a Business Requirements Document
  Defining business problems has never been easier, which makes prioritizing features that create the solution just as easy.
• How to Incorporate Focus Groups into Your Process
  Don't lose valuable time redesigning old features or building new features no one cares about.  Hit the mark on the first try.
• Product Training for Salespeople
  There’s no need for so many sales tools.  Teach salespeople five things to be more self sufficient and give it to them on a single sheet of paper.
• Three Keys to a Successful Product Demo 
  No more "feature throw up" demos.  Transform your demo from a feature presentation to a series of relevant business scenarios that demonstrate value to executives, managers and users alike.