Market Driven Products vs. Market Driven Product Companies
Unlike other frameworks, ZIGZAG's Product Management
Framework goes beyond managing and marketing products.It's an outcome-based model for creating market driven
product companies and growing them.This
is achieved by determining the market segments most conducive to growing the
company as a whole, creating a strategy to penetrate those markets then delivering
the best mix of products, marketing messages and sales tools to execute the
strategy.This approach ensures a
consistent focus across marketing, sales and products and eliminates competing silos that consume excessive resources and inhibit
growth.Best of all, it's simple and practical.
Scroll to the top of this page and take the Interactive ZIGZAG Framework for a drive! If you like our framework, you'll love our training.
ZIGZAG Marketing's Framework...
supports product and service organizations.
applies to new or existing products.
supports traditional and agile development methodologies.
is not linear - you can begin anywhere in the process and benefit quickly.
encourages solutions over products because solutions are worth more to your customers (more revenue for you) and have broader impact (higher customer success rates) than individual products or services.
