by John Mansour |
07.22.2010
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Basic product management and marketing skills cover the spectrum of market analysis, strategy, competitive assessments, win/loss analysis, roadmaps, requirements, positioning, etc. all within the confines of a product. This approach works great if each product targets distinctly different markets/customers with no overlap across products.
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Last Updated ( 07.23.2010 )
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by John Mansour |
07.12.2010
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If you have multiple products that target the same market segments,
managing products in portfolios can drive growth faster than managing
products as individual entities for the following reasons:
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by John Mansour |
06.29.2010
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The complexion of most product companies today looks completely different today than it did 15-20 years ago but we're still trying to do product management and product marketing the way we learned it in the 90's. Why?
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Last Updated ( 06.29.2010 )
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by John Mansour |
04.14.2010
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PM's with technical backgrounds have steadily increased. Is this good or bad?
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Last Updated ( 04.15.2010 )
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by John Mansour |
03.30.2010
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Why is it so difficult to get sales, marketing and products going in the same direction? We have a few thoughts.
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Last Updated ( 04.14.2010 )
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by John Mansour |
03.14.2010
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Product Managers produce a variety of written artifacts to drive the product delivery process but I consistently hear frustration from product managers because no one reads their masterpieces.
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Last Updated ( 03.15.2010 )
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by John Mansour |
03.13.2010
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Something's wrong with this picture!
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Last Updated ( 03.13.2010 )
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by John Mansour |
03.01.2010
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As voted by attendees at ProductCamp SoCal February 27, 2010 in Orange County, CA
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by John Mansour |
02.11.2010
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The reaction might not be what you'd expect!
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Last Updated ( 02.11.2010 )
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by John Mansour |
10.13.2009
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'Trade-Off' by Kevin Maney: What determines a product's success?
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by John Mansour |
09.25.2009
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Is there a new dilemma brewing for hardware product managers or has the recession just exacerbated an ongoing issue?
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by John Mansour |
09.24.2009
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Last Updated ( 09.24.2009 )
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by Kurt Ballard |
09.08.2009
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The business climate today has caused many businesses to become so myopic that they cannot step outside of the urgent issues of the day. The result is paralysis. Take the time to ponder the unthinkable to keep the big picture in place. Ask yourself these critical questions to provide perspective:
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by John Mansour |
08.27.2009
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It’s a common occurrence in many companies where the CEO is really the one calling the shots on all things product.
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by Kurt Ballard |
08.26.2009
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It doesn’t take long for your products to become commodities. Get over it.
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by John Mansour |
08.26.2009
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First the greats, because there are so many gaffes!
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by Kurt Ballard |
08.17.2009
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For all of you new to Product Camp here is a Product Camp 101 crash course to help you get familiar with the format so you can make the most of your experience.
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by John Mansour |
08.17.2009
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If you’re in the product management or product marketing profession and you haven’t attended a product camp yet, you really need to.
High energy, wit, charm, lots of knowledge and smart people
– it’s all there.
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Last Updated ( 08.17.2009 )
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by John Mansour |
07.31.2009
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As I was reading through the survey results from ProductCamp New York City I found one remark rather amazing.
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by John Mansour |
07.28.2009
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What more could you ask for - downtown Manhattan in a cool old building with more than 175 people who are passionate enough about product management and product marketing to devote a summer Saturday to the profession?
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Last Updated ( 08.24.2009 )
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by John Mansour |
07.23.2009
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Most product managers have had that “thrill of victory-agony of defeat” experience when they’re excited and energized by a great idea that makes perfect logical sense, only it have it rejected by the boss.
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by Kurt Ballard |
07.21.2009
Does Product Management have a role in integrated marketing?
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by Kurt Ballard |
07.01.2009
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If 80% of the sales come from 20% of the salespeople - what the heck are the others doing?
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by John Mansour |
06.04.2009
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A Call for Product Management in the Hospitality Industry
If there’s one industry that gets instant feedback on its products and services, it’s the hospitality industry.
But only a few really pay attention to the needs of their target customers and adapt accordingly.
A strong dose of product management might do the industry some good.
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Last Updated ( 06.04.2009 )
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by John Mansour |
04.14.2009
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I've watched this most recent auto industry saga unfold with
both sadness and delight.
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Last Updated ( 04.14.2009 )
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by John Mansour |
03.25.2009
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Is it really easier to follow bad processes just because they exist?
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Last Updated ( 03.25.2009 )
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by John Mansour |
02.04.2009
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If there was ever a time to wipe the slate clean of anything and everything that doesn’t have a blockbuster ROI, it’s now.
Why?
You have the perfect excuse for all the tough decisions…the economy…the recession!
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Last Updated ( 02.04.2009 )
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by John Mansour |
11.19.2008
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LinkedIn, Facebook, My Space, Twitter, Digg, and Delicious, not to
mention association discussion groups and blogs I try to follow. I’ve
got widgets and toolbars and readers . . . oh my.
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Last Updated ( 06.25.2009 )
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by John Mansour |
11.10.2008
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The marketing campaign and sales cycle are now over and the fun begins for our new president - time to execute!
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Last Updated ( 11.10.2008 )
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by John Mansour |
10.17.2008
As I watch the presidential campaign, I’ve seen just about every facet of product management surface along the way. Has anyone else noticed this? If there are others out there in hiding, please share your perspective. Some key similarities...
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Last Updated ( 10.22.2008 )
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by John Mansour |
09.04.2008
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I keep running across articles about Agile development that espouse "changing priorities on the fly" as one
of the biggest benefits.
Whether you use an Agile or Traditional method, changing and adding
requirements mid stream always has an impact on the final deliverable.
Nothing is free.
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Last Updated ( 06.25.2009 )
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by John Mansour |
09.02.2008
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At the risk of sounding like an old curmudgeon (I’m still in my 40’s), I’ve been watching the transformation of product management and marketing over the last 15 years and I’ve noticed something that hasn’t gotten much attention in the blogosphere. It’s the changing personalities of product managers and marketers.
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Last Updated ( 09.15.2008 )
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by John Mansour |
08.25.2008
When do most Product Managers start thinking about the product launch? I’m curious. Early in my career, I used to wait until the tail end of the development process to bring other departments into the fold. Oh sure, I copied them on my project updates and milestone progress (which they probably never read). But I was too busy writing requirements, tracking development progress, reviewing designs and answering questions. I didn’t have time to involve the rest of the company to the extent that’s really necessary for success.
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Last Updated ( 06.25.2009 )
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