COURSE LENGTH: 2 Days
REGISTRATION FEES: $1,195 per person
VENUES: Public, Client Site, Web Meeting

 

 

 

This course is ideal if...

  • product management is a new discipline in your organization.
  • you’re new to product management and want to learn the basics for a fast start.
  • your products are relatively immature and need stronger market focus to drive growth.
  • your product lines generally target different customers.
  • inconsistencies in terminology, processes and deliverables create more work than necessary.
  • you're pursuing a career in product management and want the fundamentals.

 

Public courses have a maximum class size of 12 and are conducted in professional office settings to ensure high interaction and high relevance to each organization’s circumstances.  Training courses conducted at the client-site can be significantly larger.

 

When you complete this course you will...

  • have a complete understanding of roles, responsibilities and deliverables required to plan, design, develop, launch and maintain products in a repeatable manner to build a well balanced team.
  • be able to perform a complete quantitative, qualitative and competitive market assessment for your products as the basis for your product investment strategy as well as defining the high-level constructs of your sales and marketing positioning.
  • be able to create product strategies and roadmaps that are aligned with the corporate strategy.
  • possess new writing skills for defining market, business and product requirements in a language everyone understands with less writing and more impact.
  • know how to repurpose requirements content to transfer knowledge to marketing, sales, client services and technical support.
  • have the skills for creating and communicating requirements at any level (additional requirements training not necessary after this course). 
  • be able to create product plans that support traditional and agile development methodologies.
  • be able to complete a basic business case and perform feature ROI calculations to support proposed product investments.
  • understand how to use focus groups to validate requirements, product designs and usability.
  • understand effective communication techniques and deliverables for interacting with executives, sales, marketing and engineering.
  • accelerate company readiness and rollout efforts by transferring knowledge to marketing, sales, client services, and tech support by repurposing existing content.
  • know how to position and differentiate your products in plain simple English so everyone “gets it”
  • have a framework and toolset to help you do your job with greater impact and less effort

 

Reality.  Relevance.  Results.

You won’t find product management training courses that translate from the classroom to reality easier than ZIGZAG Marketing's. You’ll learn what to do, how to do it and get the tools that make it easy to do, all in a way that's relevant to your unique circumstances so you get results faster.  Compare ZIGZAG Marketing to Pragmatic Marketing. 

 

Who Should Attend?

  • New Product Managers and Product Marketing Managers who need the basics
  • Technical Product Managers who need to balance technical expertise with business skills
  • Experienced Product Managers and Product Marketing Managers who want to make a bigger impact with less effort 
  • Product Designers and Development Leads who'd benefit from stronger upstream processes 
  • Project Managers & Release Managers who manage schedules and coordinate resources
 

Registration Fees

  • Product Management University Workshop - $1,195 per person
  • Product Management University Workshop with Bronze Support Plan - $1,990
    Includes 1-year subscription to Product Management Interactive - online access to soft copies of tools/templates and 5 hours of consulting support
  • Product Management University Workshop with Silver Support Plan - $2,690
    Includes 1-year subscription to Product Management Interactive - online access to soft copies of tools/templates and 10 hours of consulting support
  • Product Management University Workshop with Gold Support Plan - $3,690
    Includes 1-year subscription to Product Management Interactive - online access to soft copies of tools/templates and  20 hours of consulting support

 

 

Comments(10)
I think this is the perfect course to build on as a new PM in my company. It provided the tools and the story behind what it takes to become a successful PM. I can now draw and hit the target vs. shooting from the hip and hoping something gets done.
Rod Madsen, "Product Manager", Li-Cor Bio Sciences, 07.01.2010
Each aspect of the course provided great insight into the areas a product manager needs to focus on to be successful. Great class. Already starting putting steps in motion to apply what I've learned.
Loretta Edmond, "Product Manager", careerbuilder.com, 03.08.2010
Perhaps I'm biased, in that I've had no formal training in 'marketing', but I found the whole of course enlightening. I think the the roles& responsibilities combined with the assessment of markets will start us in a paradigm shift of how we serve the customer with our products.
Art Reed, "Director of R&D and Engineering", Teledyne Leeman Labs, 01.15.2010
Having recently shifted from a Marketing to a Product Management role, I found this training very useful in that it helps me to see things (needs of consumers, products we shoule offer, as well as our positioning strategy) from a different perspective. I can apply the frameworks learned in this training to real-life product development/management cases right away!
Echo Huang, "Sr. Product Manager", Western Union, 10.27.2009
I strongly believe this course was the key to my success in landing my current position. Part of my interview process included presenting a Product Plan to management. Utilizing the skills and logic I acquired from the course, I was able to put together what I feel was the best presentation of my career to date. I gained confidence in my methods and was able to address critical areas of the business from the perspective of my audience while demonstrating knowledge and depth of the Product Management function.
Christy Bezuijen, "Product Manager", 09.03.2009
I don't think the information could have been put together any better than it was. It seemed to cover everything, beginning to end. Great training, It definitely seems like it is the solution to many of the business problems we face.
Dustin Speer, Vestcom, "Dir. Product Development", 09.01.2009
This was an excellent course! The material covered was comprehensive and well-focused, so it is highly applicable to my job in a software company.
Mike Madison, Product Mgr, "PossibleNow", 09.01.2009
I'm already putting this knowledge in to practice and my boss has borrowed my training book and has been reading the section on product management resources.
Audrey Mason, Product Mgr, "Idexx Labs", 09.01.2009
The course was exactly what I was looking for and the instructor was EXCELLENT, as expected. I would highly recommend this course and instructor to others.
Kenneth Juengling, "Project Manager", 09.01.2009
ZIGZAG’s framework has helped us align product plans and company goals to our target markets and justify our product investments. Having the “why factor” and buy-in across the board really helps move things forward in a smooth manner so that plans aren’t continually questioned or challenged along the way.
Brian Summers, "COO, CNC Software", 08.31.2009