Training for Solution Consultants and Sales Reps

A program focused on the power of writing and speaking plain simple English to emphasize “why” buyers need your products and services instead of meaningless details about “what” they do and how they work. Learn a common framework for defining value propositions at a product, market segment or company level with supporting proof points that differentiate. Define value propositions once and use across all sales and marketing mediums for consistency.

Your buyers are ultimately buying the presenter more than the products. When combined with Product Positioning & Messaging, you’ll first learn a common framework for defining relevant value propositions complemented by techniques for presenting and demonstrating products (face-to-face and web demos) to fully engage buyers and further differentiate from the competition.