As told by a CEO who came up through the product management ranks. Beyond lip service about the similarities between CEO's and product managers, this webinar will discuss the most striking similarities between the two roles and offer CEO insights that will make you a more successful product manager.
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Webinar Archives
The Similarities Between My Product Management Role - My New CEO Role
Agile vs. Traditional Development - The Best of Both Worlds 9.18.2009
There’s a misconception that software development has to be either agile or traditional. The extremes of either approach may not be right for your organization, your products or your customers. This webinar will compare facets of both and offer a middle ground that may be more conducive to your success. After all, the end game hasn't changed - marketable products that are easy to use.
Overcoming the Challenges of Selling New Products 7.24.2009
Selling a new product is perhaps one of the most daunting challenges sales people will face. Sales people don't really like to sell new products, and your customers are risk averse. This combination of apprehension and reluctance can stop a new product launch before it even gets started. This webinar will discuss five ways to succeed with a new product.
Selling a new product is perhaps one of the most daunting challenges sales people will face. Sales people don't really like to sell new products, and your customers are risk averse. This combination of apprehension and reluctance can stop a new product launch before it even gets started. This webinar will discuss five ways to succeed with a new product.
Five Ways Product Management Can Exert More Influence 7.10.2009
Many product managers and marketers do everything right yet still don't wield the influence they should. Processes and deliverables that drive the product lifecycle are only part of the equation and those efforts may not have the impact they should unless complemented with other skills that can make product management and product marketing a stronger driving force in every product company. Learn five things you can start doing tomorrow to exert more influential in your organization.
"Best webinar I’ve attended in a long time!" Chris Jeffs, Product Manager - Nexidia
Creating Marketing Tools Sales People Will Use 6.26.2009
Studies have shown that up to 90% of marketing collateral is considered utterly useless by sales. Frustrated sales people feel like they're not getting what they need to succeed from their product marketing team so they create their own freelance messages and sales tools. Furthermore, product marketing teams are equally frustrated because they expend tremendous efforts creating sales tools that aren't used. This webinar will discuss how to build sales tools that sales people will actually use and how simple messages that differentiate can make a significant difference.
Studies have shown that up to 90% of marketing collateral is considered utterly useless by sales. Frustrated sales people feel like they're not getting what they need to succeed from their product marketing team so they create their own freelance messages and sales tools. Furthermore, product marketing teams are equally frustrated because they expend tremendous efforts creating sales tools that aren't used. This webinar will discuss how to build sales tools that sales people will actually use and how simple messages that differentiate can make a significant difference.
Growing Your Product Footprint Through Partners 1.23.2009
Five Keys to Success
Product development resources are stretched thin these days, which means longer timelines to grow your product footprint and capture greater market share. Learn five keys to successful product partnerships that go beyond the handshake and press release to successful execution.
Five Keys to Success
Product development resources are stretched thin these days, which means longer timelines to grow your product footprint and capture greater market share. Learn five keys to successful product partnerships that go beyond the handshake and press release to successful execution.
Going From “Between Jobs” to “Between Layoffs” 1.16.2009
Applying Principles of Product Management & Marketing to Your Most Important Product - YOU
Applying Principles of Product Management & Marketing to Your Most Important Product - YOU
If you're a product manager or product marketer that's "between jobs," this 60 minute webinar will help you become gainfully employed once again by applying principles of product management and product marketing to your most important product - you.
- Learn how to define your unique differentiation so you can respond confidently to the infamous question, "Why should I hire you?"
- Learn how to structure your resume to demonstrate goal oriented, big-picture thinking and your knack for execution to close the loop - all in a way that will land more interviews
- Learn two great search engine techniques for finding names and email addresses of hiring managers so you can pursue unadvertised opportunities instead of fighting the masses for published openings
- Learn interviewing techniques that will have you playing offense without being offensive
- Learn the top interviewing do's and don'ts from recent presentations of hiring executives and managers
Leadership Series Part II 9.19.2008
Three Tips for Leading and Motivating in a Matrix
Product Managers and Marketers often feel like babysitters when it comes to managing cross-functional teams required to get products to market. It doesn't have to be this way (so much). Everyone in the organization has a role in the product delivery process and they know it. Learn three tips for leading and motivating in a matrix where you have most of the responsibility and very little authority.
Three Tips for Leading and Motivating in a Matrix
Product Managers and Marketers often feel like babysitters when it comes to managing cross-functional teams required to get products to market. It doesn't have to be this way (so much). Everyone in the organization has a role in the product delivery process and they know it. Learn three tips for leading and motivating in a matrix where you have most of the responsibility and very little authority.
Leadership Series Part 1 9.12.2008
Five Things Product Management Can Do To Improve Company Performance in a Down Economy
If the slumping economy has your revenue engine in neutral or reverse, product management shouldn't be waiting for directives from someone else. Take charge and put the company back in drive mode with five simple initiatives that can change the course of direction and better align your strengths with the current market conditions to grow revenue.
Five Things Product Management Can Do To Improve Company Performance in a Down Economy
If the slumping economy has your revenue engine in neutral or reverse, product management shouldn't be waiting for directives from someone else. Take charge and put the company back in drive mode with five simple initiatives that can change the course of direction and better align your strengths with the current market conditions to grow revenue.
Requirements Series Part II: 6.20.2008
Requirements and Their Relationship to a Product Manager's Career
If you've never considered the connection between articulating great requirements and advancing your career, now is the time. Requirements go far beyond articulating a problem with the accompanying product features. Requirements reflect your knowledge of the market as well as your understanding of the target customer's business and operational landscape. Learn how to use this expertise to drive your next career move.
Requirements and Their Relationship to a Product Manager's Career
If you've never considered the connection between articulating great requirements and advancing your career, now is the time. Requirements go far beyond articulating a problem with the accompanying product features. Requirements reflect your knowledge of the market as well as your understanding of the target customer's business and operational landscape. Learn how to use this expertise to drive your next career move.
Requirements Series Part I: 6.13.2008
Creating Requirements That Drive the Value Chain
If you think requirements are written just to drive the product planning and development process, think again. Requirements are the core of your organization's domain expertise and add value far beyond product planning and development. This webinar will introduce THE REQUIREMENTS VALUE CHAIN and provide techniques product management can use to create requirements that extend beyond product development and into the rollout, sales, marketing, support and customer adoption phases. The end result is an organization that's able to get new products to market faster because it's better equipped to market, sell and support its customers with less dependence on the product team.
Creating Requirements That Drive the Value Chain
If you think requirements are written just to drive the product planning and development process, think again. Requirements are the core of your organization's domain expertise and add value far beyond product planning and development. This webinar will introduce THE REQUIREMENTS VALUE CHAIN and provide techniques product management can use to create requirements that extend beyond product development and into the rollout, sales, marketing, support and customer adoption phases. The end result is an organization that's able to get new products to market faster because it's better equipped to market, sell and support its customers with less dependence on the product team.
Agile Product Management - Part II 3.21.2008
Orchestrating the Agile Process
Product Development is usually leading the Agile charge and product managers often feel they’re being dragged along, kicking and screaming the entire way. Learn how Product Management can lead and orchestrate the Agile process and maintain control to ensure market and product objectives are being met.
Orchestrating the Agile Process
Product Development is usually leading the Agile charge and product managers often feel they’re being dragged along, kicking and screaming the entire way. Learn how Product Management can lead and orchestrate the Agile process and maintain control to ensure market and product objectives are being met.
Agile Product Management - Part I 3.14.2008
Agile vs. Traditional Product Management
The transition from traditional product planning and development to Agile has thrown many product managers into a tailspin, perhaps unnecessarily. Get a different perspective on the product planning and development process that compartmentalizes key differences between Agile and traditional processes and learn why the impact on product management doesn’t need to be so drastic.
Agile vs. Traditional Product Management
The transition from traditional product planning and development to Agile has thrown many product managers into a tailspin, perhaps unnecessarily. Get a different perspective on the product planning and development process that compartmentalizes key differences between Agile and traditional processes and learn why the impact on product management doesn’t need to be so drastic.
Product Demos vs. Solutions Demos 12.13.2007
If demos are a necessary part of your sales cycle, how you conduct demos may unintentionally push buyers away. Learn tips for delivering solution demos that drive higher value deals in less time.
If demos are a necessary part of your sales cycle, how you conduct demos may unintentionally push buyers away. Learn tips for delivering solution demos that drive higher value deals in less time.
The Difference Between Managing Products and Managing Solutions 11.29.2007
Learn how product teams are structured in a solutions environment versus a product environment and key differences in how they execute the product delivery process.
Learn how product teams are structured in a solutions environment versus a product environment and key differences in how they execute the product delivery process.
Product Companies vs. Solution Companies 11.15.2007
Five Key Differences
Learn five key differences in how solution companies view the market versus product companies and how that market perspective drives their execution.
Five Key Differences
Learn five key differences in how solution companies view the market versus product companies and how that market perspective drives their execution.