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Great product managers are just as comfortable articulating vision and strategy as they are executing steps to make the vision a reality.
Our Leadership and Execution Skills workshop is a hands-on forum where you’ll learn new skills that will give you the confidence to drive the strategy and bring home best practice techniques to simplify the execution of the entire product release cycle. Expect your comfort zone to expand significantly!
Agenda
Day 1 –Market Assessment & Strategic Planning
- Create a Market Assessment to Drive the Company (including products)
- Create a Strategy to Align Company, Markets & Products
- Organize the Product Team to Execute the Strategy
Day 2 – Executing the Product Release Cycle
- Lead & Orchestrate the Product Release Process
- Create Target Customer Profiles
- Create Requirements & Release Plans
- Orchestrate the Design & Development Process
- Drive the Internal Readiness Process
- Execute a Product Rollout & Launch
Learn Techniques for Succeeding in an Agile Environment
- Learn how to structure product management and engineering to accommodate shorter cycles and minimize disruptions during each transition
- Learn how to involve cross-organizational teams early in the process to accelerate development projects and improve the success of product rollouts
- Learn how to change release planning cycles to drive more articulate business and product requirements to improve quality and product usability
- Learn how to orchestrate the design and development phases with iterations most appropriate for your type of products
- Learn why documentation is necessary to the success of agile projects and how it complements face-to-face communication
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Learn Best Practices & Simple Techniques For:
- Segmenting and sizing markets and calculating market potential
- Using market analysis to create a realistic revenue forecast
- Analyzing competition both strategically and tactically
- Creating core competency scores for each market segment
- Prioritizing markets to drive strategy
- Creating a simple strategic plan everyone can understand and follow
- Creating a market roadmap to drive priorities
- Creating a product roadmap that follows the market roadmap
- Selling strategies and release plans to executive management
- Creating a predictable product planning and release regimen
- Creating user profiles and writing business and product requirements
- Validating product design before it’s built
- Internal training so the product experts don’t have to do everything
- Positioning products and solutions everyone can understand
- Coordinating rollout and launch activities
- Training sales to position value instead of selling features
Who Should Attend?
- Senior Executives
- Product Managers & Product Marketers
- Industry Marketing Managers
- Business Analysts and Functional Designers
- Corporate Strategists
- Development Managers & Team Leads
Cancellation Policy
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