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Top 3 Culprits of Under-Performing Products |
by John Mansour |
02.03.2010
Any number of factors can contribute to under-performing products, but the root causes are usually tied to a combination of the following three issues:
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Last Updated ( 02.03.2010 )
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What's the Product Management IQ of Your Organization? |
by John Mansour |
01.26.2010
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The Product Management IQ (PMIQ) of your organization
refers to the cross-organizational discipline required to be a market driven
product company, not just on a product by product basis, but across all
products and all factions including marketing, sales, finance and product
development, to name a few.
Why is an organization's PMIQ important?
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Last Updated ( 01.26.2010 )
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Product Management 2.0 – The Convergence of Product & Portfolio Management |
by John Mansour |
12.17.2009
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It’s not that Product Management 1.0 principles are wrong. They’re just not working as well as they used to. Why? The market landscape is significantly different than it was years ago when formalized product management was much younger. If the product management function is to be influential going forward, the basic principles need to be applied more from a portfolio perspective than a product perspective.
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Last Updated ( 12.19.2009 )
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Out with Product Marketing 1.0 and In With Product Marketing 2.0 |
by John Mansour |
11.19.2009
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Last Updated ( 11.20.2009 )
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Business Cases - Taking the Pie Out of the Sky |
by John Mansour |
09.14.2009
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Have you ever seen a business case that didn’t look like a blockbuster? Not likely.
And how often do those revenue projections match reality?
Ditto!
The single biggest reason for the huge gap...
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Last Updated ( 09.15.2009 )
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Product Management for Solutions Instead of Products |
by John Mansour |
07.30.2009
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If your organization is doing product management at a product level it may not have the desired impact on your top line.
Why?
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Last Updated ( 07.30.2009 )
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Market Expansion or Market Focus to Grow Revenue |
by Kurt Ballard |
07.30.2009
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You can grow revenue during a recession in one of two ways;
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Last Updated ( 07.30.2009 )
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5 Things You Can Do To Grow In Today’s Economy |
by Kurt Ballard |
07.14.2009
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Demand for your products is down and the sales pipeline is thinner.
Marketing budgets and headcount have been cut, and cut again.
Stress is at an all time high as fewer people carry a heavier workload.
Revenue “stretch” goals seem out of reach.
Are the problems that challenge your business mounting while you have fewer resources and energy to address them? Don’t surrender just yet.
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Last Updated ( 07.14.2009 )
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Product Management, The Economy & Opportunity - 5 Key Initiatives |
by John Mansour |
01.14.2009
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The market never comes out of a recession looking the same as before
the recession. Now's the time for some bold moves to boost your
current revenue and position yourself for a very different economy
going forward.
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Last Updated ( 01.14.2009 )
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Shifting Strategy for a Shifting Market |
by John Mansour |
12.16.2008
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Three Key Considerations
A sudden shift in global market forces constitutes a shift in strategy
for most organizations. For some, the current market climate presents
a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of
strategy that matter most.
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Last Updated ( 12.16.2008 )
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