|
|
Market Driven Products vs. Market Driven Product Companies |
by John Mansour |
08.28.2008
|
"Market driven products" has become another overused phrase that has
reached white noise status. In the purest sense though, market driven
products is a valuable concept in that every product should be born and
evolve based on needs of a broad market. But this concept can either
work wonders or wreak havoc on growth depending on your interpretation
and subsequent execution, especially if your products target the same
or similar market segments.
No Comments |
|
Last Updated ( 09.22.2008 )
|
|
Read More
|
|
Becoming a Solutions Driven Organization |
by John Mansour |
11.11.2007
|
There’s a simple reason solution minded B2B companies grow revenue and
market share faster than product minded companies – perspective.
No Comments |
|
Last Updated ( 09.16.2008 )
|
|
Read More
|
|
The Price of Saying "Yes" Too Often |
by John Mansour |
04.11.2007
|
If you’re a software company, committing to new features just to win
the deal is part of the business. But making a habit of this practice
is the equivalent of throwing your company into a death spiral then
perfecting your spin. Here’s why.
No Comments |
|
Last Updated ( 10.07.2008 )
|
|
Read More
|
|
Many Products, One Direction - 5 Steps to Becoming Solutions Driven |
by John Mansour |
01.11.2007
|
The vast majority of product companies today are a mishmash of products
brought together through mergers or acquisitions. Every acquisition
throws one more iron into the fire that further silos strategies,
product plans, R&D, marketing and sales.
No Comments |
|
Last Updated ( 10.07.2008 )
|
|
Read More
|
|
Strategy & Product Plans: 3 Steps to Connect The Dots |
by John Mansour |
12.11.2006
|
Most product companies have a strategic plan that includes goals for
revenue growth, new customers, market share and other quantifiable
metrics. But a huge disconnect often exists between the strategic plan
and product plans. The result is an organization going in many
different directions.
No Comments |
|
Last Updated ( 09.15.2008 )
|
|
Read More
|
|
Product Strategy - Big Fish, Small Pond or Small Fish, Big Pond |
by John Mansour |
01.31.2006
|
Which category do you fall into? If you're a big fish in a small pond you're probably one of the leaders in the market space you've defined as your pond. This is a sign of good focus and leading with your strengths.
No Comments |
|
Last Updated ( 09.15.2008 )
|
|
Read More
|
|
Surviving Product Commoditization |
by John Mansour |
08.31.2005
|
As product lifecycles become increasingly shorter many products quickly
reach commodity status where price becomes the single biggest buying
driver. How do great companies get out of this rat race?
Differentiation and innovation!
No Comments |
|
Last Updated ( 09.15.2008 )
|
|
Read More
|
by John Mansour |
02.29.2004
|
A strategy is very similar to computerized driving directions. It's an
explicit set of directions to get you from point A to point B. It
gives you the calculated distance and approximate length of time your
trip will take. If you follow the directions to a tee you'll end up at
your chosen destination 95% of the time (sorry MapQuest/Yahoo/Google,
nobody's perfect).
No Comments |
|
Last Updated ( 09.09.2008 )
|
|
Read More
|
|
<< Start < Prev 1 2 Next > End >>
|
| Results 11 - 18 of 18 |
