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Product Management, The Economy & Opportunity - 5 Key Initiatives |
by John Mansour |
01.14.2009
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The market never comes out of a recession looking the same as before
the recession. Now's the time for some bold moves to boost your
current revenue and position yourself for a very different economy
going forward.
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Last Updated ( 01.14.2009 )
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Shifting Strategy for a Shifting Market |
by John Mansour |
12.16.2008
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Three Key Considerations
A sudden shift in global market forces constitutes a shift in strategy
for most organizations. For some, the current market climate presents
a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of
strategy that matter most.
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Last Updated ( 12.16.2008 )
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Market Driven Products vs. Market Driven Product Companies |
by John Mansour |
08.28.2008
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"Market driven products" has become another overused phrase that hasreached white noise status. In the purest sense though, market drivenproducts is a valuable concept in that every product should be born andevolve based on needs of a broad market. But this concept can eitherwork wonders or wreak havoc on growth depending on your interpretationand subsequent execution, especially if your products target the sameor similar market segments.No Comments |
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Last Updated ( 07.29.2010 )
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Becoming a Solutions Driven Organization |
by John Mansour |
11.11.2007
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There’s a simple reason solution minded B2B companies grow revenue and
market share faster than product minded companies – perspective.
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Last Updated ( 09.16.2008 )
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The Price of Saying "Yes" Too Often |
by John Mansour |
04.11.2007
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If you’re a software company, committing to new features just to win
the deal is part of the business. But making a habit of this practice
is the equivalent of throwing your company into a death spiral then
perfecting your spin. Here’s why.
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Last Updated ( 10.07.2008 )
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Many Products, One Direction - 5 Steps to Becoming Solutions Driven |
by John Mansour |
01.11.2007
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The vast majority of product companies today are a mishmash of productsbrought together through mergers or acquisitions. Every acquisitionthrows one more iron into the fire that further silos strategies,product plans, R&D, marketing and sales.No Comments |
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Last Updated ( 07.29.2010 )
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Strategy & Product Plans: 3 Steps to Connect The Dots |
by John Mansour |
12.11.2006
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Most product companies have a strategic plan that includes goals for
revenue growth, new customers, market share and other quantifiable
metrics. But a huge disconnect often exists between the strategic plan
and product plans. The result is an organization going in many
different directions.
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Last Updated ( 09.15.2008 )
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Product Strategy - Big Fish, Small Pond or Small Fish, Big Pond |
by John Mansour |
01.31.2006
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Which category do you fall into? If you're a big fish in a small pond you're probably one of the leaders in the market space you've defined as your pond. This is a sign of good focus and leading with your strengths.
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Last Updated ( 09.15.2008 )
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Surviving Product Commoditization |
by John Mansour |
08.31.2005
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As product lifecycles become increasingly shorter many products quickly
reach commodity status where price becomes the single biggest buying
driver. How do great companies get out of this rat race?
Differentiation and innovation!
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Last Updated ( 09.15.2008 )
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by John Mansour |
02.29.2004
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A strategy is very similar to computerized driving directions. It's an
explicit set of directions to get you from point A to point B. It
gives you the calculated distance and approximate length of time your
trip will take. If you follow the directions to a tee you'll end up at
your chosen destination 95% of the time (sorry MapQuest/Yahoo/Google,
nobody's perfect).
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Last Updated ( 09.09.2008 )
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