Market Assessment & Strategic Planning

Course Length: 1 Day
Registration Fee: $895
Venues: Open Enrollment, Onsite
Best Combined With:  Executing the Product Release Cycle (Both courses $1495)

3 Good Reasons to Attend

1. There are constant debates over “the best markets” to pursue
2. Strategic plans lack clarity and consequently, aren’t followed
3. Too many conflicting initiatives across the company

You'll Learn:

• How to use facts instead of opinions to prioritize target markets and formulate strategies
• How to create a strategy without writing a novel
• How to sell a strategy across the organization
• How to use the strategic plan to galvanize your organization around a common focal point, and eliminate gut level decisions.
• How to align operational initiatives and people with the strategy
• How a strategic plan helps you demonstrate stronger leadership
  
  

Download a detailed course outline

Templates & Tools

• Market Segmentation & Revenue Opportunity Analysis
• Trends, Competition & Core Competency Analysis
• Target Market Comparison Matrix
• Product Roadmap
• Strategic Plan Document
• Product Team Job Profiles
  
  

Who Should Attend?

• Executives & Senior Managers
• Product Directors & VP’s
• Marketing Directors & VP’s
• Product Managers
• Product Marketing Managers
• Designers and Analysts
• Development Managers