No products, no company! Every part of your organization revolves around your products -- which means the function of product management extends far beyond managing products through a development cycle. Our framework drives your organization from top to bottom with a systematic approach for ensuring your core competencies are aligned with the most lucrative markets.
1. Market Assessment
Market leading companies take a view of the market that goes far beyond a product category. ZIGZAG’s framework helps you understand the market vertically, horizontally, and categorically, and uses that perspective to drive the entire company, not just the products, and we make it easier than you can imagine.
2. Strategic Planning
If every product and every department has its own strategy there’s bound to be conflict, leading to poor execution across the board. ZIGZAG’s framework simplifies the strategic planning process, making sure everything from product direction to resource allocation is aligned around the market segments most conducive to your strengths. A key component of that strategy is your product roadmap.
3. Product Release Planning
Planning and prioritizing are much easier when everyone is marching toward the same goals. ZIGZAG’s framework connects your product release plans directly to the strategy, bringing a far more objective process to the prioritization of new product capabilities. We take the angst out of product planning.
4. Product Design & Development
If the beta phase is the first time customers see a new product or a major new release, you’re in for a long bumpy ride. ZIGZAG’s framework offers best practices for achieving high product usability marks – and faster market acceptance by incorporating validation points at multiple intervals along the way. It takes far less time to do it right than to do it over.
5. Product Readiness & Rollout
You can only make money selling and delivering products you have today. ZIGZAG’s framework builds a higher degree of self-sufficiency in marketing, sales, services and training – leaving more time for the product team to plan and deliver products. The best part of a ZIGZAG rollout is you don’t have to create anything from scratch which means fewer fire drills that are commonplace in every product rollout.
