Course Length: 60 Minutes
Course Fee: $99 USD
If the beta version of your product is the first time customers see it, you’re asking for trouble. More often than not, you’ll be pressured into delaying delivery because the product doesn’t quite meet customer expectations. Result: Too much redesign and re-development and all sorts of unnatural acts to get good customer references.
This is an easy dilemma to avoid if you engage target customers earlier in the process. The beta phase then becomes nothing more than a formality.
What You'll Learn
- An iterative process for getting internal and external validation throughout your product delivery process
- How to assemble a well balanced focus group and who should participate
- How to conduct each focus group meeting
- Using the output of focus groups to your benefit
The Hands-on Exercise
- Assemble a focus group for your next major product release
The Take-Away
- Step-by-step process charts for creating and using focus groups throughout the planning, development and rollout process
Benefits
- You'll get it right the first time
- Shorter development process by eliminating rework and scope creep
- Faster time to market
- More customer references sooner
Who Should Attend?
- Product Management
- Product Marketing
- Product Development
Cancellation Policy
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