Course Length: 60 Minutes
Course Fee: $99 USD
Why are we building it? If you struggle to answer this question from a business or market perspective you’ve come to the right place.
Many organizations begin the product planning process by listing product features in order of priority. It’s usually driven by what competitors are offering, a needy customer or a big sales opportunity. The problem with this approach is it offers no business perspective on why features are necessary. The end result is a feature rich product that does a poor job of solving business problems.
What You'll Learn
- A simple technique for defining business problems from a customer perspective
- The easy way to define accompanying product requirements without designing them
- How to manage miscellaneous enhancements as part of your planning process
The Hands-on Exercise
- Create your own business requirements document one step at a time
The Take-Away
- A template for defining business problems, business solutions and product solutions
Benefits
- Fewer features and better solutions
- No more “why are we building it” questions
- Shorter time-to-market
- Less time spent managing product enhancement requests
Who Should Attend?
- Product Management
- Product Marketing
- Marketing Communications
- Product Development Managers
- Functional Designers
- Pre-sales Consultants
- Post sales Consultants
- Trainers
Cancellation Policy
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