Course Length: 60 Minutes
Course Fee: $99 USD
Too much versus not enough! What’s the right balance?
You've created sales and marketing materials to accompany your product rollout. You've spoon-fed the information to the sales team on several occasions and in varying formats. And yet, they're still challenged to articulate key value points to hook a prospect. The bottom line is lost sales opportunities and lost revenue.
It's one of the more daunting tasks facing product marketers—and one of the biggest product rollout challenges of every high-tech company: How to help your salespeople understand why prospective customers need your products.
What You'll Learn
- The information that is most relevant to salespeople when learning about your products
- A simple format for delivering product information to sales people
The Hands-on Exercise
- A step by step exercise to create your own sales cheat sheet: everything salespeople need to know on a single sheet of paper
The Take-Away
- A template for creating a "sales reference card," a two-sided "cheat-sheet" that helps salespeople ask the right questions, engage in a casual dialogue to uncover business problems and respond with a level of information that satisfies the prospect without the need to know every product detail.
Benefits
- Less time and effort required to train salespeople on new products or major releases
- Useful when salespeople are engaging via phone, e-mail or face-to-face
- Faster qualification of prospects early in the sales cycle
- More qualified opportunities in your pipeline
- More sales
Who Should Attend?
- Product Management
- Product Marketing
- Marketing Communications
- Trainers
- Sales & Pre-sales
Cancellation Policy
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