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STEP 1) Select From the Following Topics to Create a Custom Onsite Workshop
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Assess Markets - quantitative and qualitative techniques to segment and size markets, analyze competition, score core competencies and make go/no-go decisions. |
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Create Strategy – define vision and objectives and use market analysis to create market roadmaps, product roadmaps, form strategic alliances, determine packaging and bundling and align functional areas with the strategy to ensure execution. |
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Align the Team - clarify roles, responsibilities and deliverables across the entire product delivery process, match personality types to specific roles, combine multiple roles to a single headcount if necessary, and synchronize the handoffs to keep the process moving |
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Create Product Release Plans - create target user profiles, define problems, solutions and features and create a business case to justify the investment. |
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Design & Develop Products – use focus groups as part of your process to validate requirements, designs, and usability. No more nightmare betas and expensive redesigns! |
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Position Products - define your value hooks and unique differentiation in plain simple English so everyone “gets it.” |
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Demonstrate Products – problem discovery techniques, demo scenarios based on problems, differentiation, handling objections and tips for web versus face-to-face demos. |
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Product Rollout - create ownership, self-sufficiency and accountability across the entire company, train and certify sales, services and support to accelerate new sales and customer references, execute marketing programs |
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