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Product Planning and Development
Relevant.  Simple.  Useful.

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Course Length: 1 day

5 Good Reasons to Attend

  1. There’s no master plan across product lines.
  2. Too many stops, starts and changes in product direction.
  3. Product plans are too reactive.
  4. Every product team is fighting for the same development resources.
  5. You want to learn something you can use immediately.

You'll Learn:

  • How to use your strategic plan to drive product priorities
  • How to use market information to reduce one-off initiatives
  • How to get your organization out of the endless cycles of re-planning and re-prioritizing and into a predictable regimen
  • How to create product plans that balance market objectives with customer needs.
  • How Product Management can orchestrate and maintain control of the process
  • How to drive product plans through design and development without sacrificing scope
  • How to best combine roles (if you must) to improve productivity and reduce bottlenecks
  • A simple process for validating requirements, designs, and usability before it’s too late

Course Highlights

  • Roles, responsibilities, personality types and transitions
  • How to create and synchronize product plans across multiple product lines
  • Work with product development to become more predictable and avoid unwanted surprises
  • How to sell a product plan to peers and executives
  • Product planning, requirements and process templates and charts

Who Should Attend?

  • Product Directors & VP’s
  • Marketing Directors & VP’s
  • Product Managers
  • Product Marketing Managers
  • Designers and Analysts
  • Development Managers


Course Fee Schedule
One Course $795
Combine 2 courses $1195
Combine 3 courses $1495
Combine 4 courses $1995

Cancellation Policy


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