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Product Management - The Conscience of Every Product Company |
by John Mansour |
02.18.2010
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It’s not a dirty job, but someone has to do it!
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The #1 Reason Sales Cycles Stall After a Demo |
by John Mansour |
02.18.2010
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The short answer is most product companies don't understand the "real reasons" buyers are evaluating their products.
No Comments |
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Top 3 Culprits of Under-Performing Products |
by John Mansour |
02.03.2010
Any number of factors can contribute to under-performing products, but the root causes are usually tied to a combination of the following three issues:
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What's the Product Management IQ of Your Organization? |
by John Mansour |
01.26.2010
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The Product Management IQ (PMIQ) of your organization
refers to the cross-organizational discipline required to be a market driven
product company, not just on a product by product basis, but across all
products and all factions including marketing, sales, finance and product
development, to name a few.
Why is an organization's PMIQ important?
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Product Management's Role in Creating a Culture of Innovation |
by Robert S. Siegel |
01.26.2010
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Every company needs to innovate. Innovation is not just about developing new
products or services; it's about process improvements, greater efficiencies,
and finding new and better methods for everything from sales to internal
communications. Innovation is
about
growing shareholder value.
3 Comments |
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Product Management 2.0 – The Convergence of Product & Portfolio Management |
by John Mansour |
12.17.2009
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It’s not that Product Management 1.0 principles are wrong. They’re just not working as well as they used to. Why? The market landscape is significantly different than it was years ago when formalized product management was much younger. If the product management function is to be influential going forward, the basic principles need to be applied more from a portfolio perspective than a product perspective.
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Positioning & Messaging - Do it Twitter Style |
by Kurt Ballard |
12.17.2009
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If it takes more than 140 characters – a Twitter post known as a "tweet" - to explain the value of your product, go back to the drawing board.
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Out with Product Marketing 1.0 and In With Product Marketing 2.0 |
by John Mansour |
11.19.2009
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Your Product is Whatever Google Says It Is |
by John Mansour |
11.19.2009
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Your positioning and messaging may be the only way to differentiate your products from the competition. Or is it?
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Market Requirements Document (MRD) - Great in Theory, Not So Great in Practice |
by John Mansour |
10.16.2009
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No one would argue the value of connecting product features to market needs, the primary objective of an MRD. Yet the reality of how MRD’s are created and used may actually defeat their purpose.
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