Thesingle biggest reason product decisions are reactive is the absence of acohesive top-down strategy that articulates where you're going, how you'll getthere and why you'll succeed - as a company - with product direction akey component.
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The phrase "making the most of every opportunity" is no
longer cliché as many organizations stare at thinner sales pipelines, looking
for creative ways to push reluctant buyers over the proverbial hump.
The market never comes out of a recession looking the same as before
the recession. Now's the time for some bold moves to boost your
current revenue and position yourself for a very different economy
going forward.
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A sudden shift in global market forces constitutes a shift in strategy
for most organizations. For some, the current market climate presents
a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of
strategy that matter most.
When making product presentations, the credibility of the presenter may be more important than the product itself. Follow three simple rules to improve your credibility and win rate.No Comments
"Market driven products" has become another overused phrase that hasreached white noise status. In the purest sense though, market drivenproducts is a valuable concept in that every product should be born andevolve based on needs of a broad market. But this concept can eitherwork wonders or wreak havoc on growth depending on your interpretationand subsequent execution, especially if your products target the sameor similar market segments.No Comments
A phased approach to requirements goes far beyond product development, building value from top to bottom that collectively improves the overall performance of any product company.
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If your customers aren't taking it upon themselves to promote your
product, make the following three tenets part of your product design
DNA and more revenue will follow.
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