Product Management, The Economy & Opportunity - 5 Key Initiatives

Here are five key initiatives you can embark on now to generate more revenue in the short term and strengthen your position in the long term.

1. Assess your markets at a level that transcends all products instead of looking at the market through the lens of each product.  This approach will eliminate product silos and drive solutions with higher impact that ultimately justify a higher price tag.
2. Develop a single strategy for the company that aligns your top revenue generating markets going forward, the product roadmap and all operational initiatives.  This approach ensures everyone is focused on initiatives with the highest ROI for the company.
3. Focus on one to three game-changing product development priorities that redefine the rules of the game in your markets.  Incremental product enhancements should be a second priority in most cases.
4. Up the ante on product simplicity (usability).  Take a page from Apple's book and see the impact to your top line and competitive position.
5. Stop positioning products and start positioning problems.  It's the only thing your buyers identify with.  Lead with the problem and use products and features as proof points to the solution.  Buyers are still buying the best story, not the best product.

ZIGZAG Marketing specializes in making the complex simple.  Sign up for our training programs or contact us about consulting services to generate more revenue now and make your organization more market focused going forward.

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