All Training Programs

This course is ideal if:

• You want to complement strong technical skills with leadership, business and product management/marketing skills
• Product Management/Product Marketing need to take a stronger leadership role in the organization
• Your products teams work in silos with competing priorities and constant resource contention 
• Product decisions are too reactive and create unnecessary fire drills
• You’re new to Product Management or Product Marketing and feel overwhelmed
• Product Management/Product Marketing is a new discipline in your organization and you want to establish a precedent for how it should be done
• You're transitioning from traditional to agile product development
• You've been through training from another organization and find it difficult to make their framework actionable and get results

A well defined problem is half solved.  Scope creep, over featured products, mid-stream design changes, and poor usability among other things, can be avoided (or minimized) with improved requirements definition that emphasizes the true need in layman's terms before jumping into product design.

We've cracked the code on simplifying requirements by establishing a clear line of sight between market needs and product features.  ZIGZAG's Requirements Value Chain Framework is an outcome driven model that simplifies requirements at multiple levels to help product managers, designers and marketers drive company strategy, product roadmaps, product plans and usability.  It results in superior products as well as improved self-sufficiency in marketing, sales, services and support so product management has more time to focus on the next set of priorities with fewer disruptions.

 

If your positioning is too product focused you alienate prospective buyers because they don’t understand the language of your products. If your positioning is too benefit focused (maximize ROI, etc.), it may sound too nebulous and lack uniqueness. Positioning is most powerful when the dialogue is centered on key buyer needs and the drivers behind them. ZIGZAG’s positioning framework and tools emphasize the simplicity of articulating buyer needs to make your positioning credible, compelling and most of all, unique.

No feature dumps! Learn the three rules of a great demo (or sales presentation) and simple techniques you can apply immediately to accelerate sales cycles and drive more revenue from products that are less than perfect.  Face-to-face and web demo techniques included. Use the same techniques to sell ideas and plans internally!

Certify that your skills are portable across product types and industries!  As a certified testing partner of the Association of International Product Marketing and Management (AIPMM), ZIGZAG Marketing administers the Certified Product Manager/Marketer (CPM/CPMM) Certification Exam as a supplement to our training programs to help product managers and marketers advance their careers.  This one-day program includes a half-day overview covering terminology and academic principles of product management and marketing to help improve your exam scores plus the 4-hour CPM/CPMM certification exam.  When combined with ZIGZAG Marketing’s two-day Product Management University and your real world experience, you’ll be fully prepared to achieve CPM and CPMM credentials.

No feature dumps! Learn the three rules of a great demo (or sales presentation) and simple techniques you can apply immediately to accelerate sales cycles and drive more revenue from products that are less than perfect.  Face-to-face and web demo techniques included.

If product management is a new discipline in your organization or the lack of it creates undue stress, this half-day roundtable is an ideal forum to help key stakeholders understand what product management is, what it isn’t and how it impacts top line growth more than any other single function.  Walk away with a framework that addresses what, why, who, how and when to get everyone focused on the same priorities so you can grow revenue and market share faster.

Step outside of your product silos where conflicting priorities can paralyze the organization and learn how to drive the company with a unified strategy that collectively aligns products, marketing, sales and operations to the needs of your most lucrative markets.