All Training Programs

An advanced skills product management and marketing program that focuses on best practices from a market segment perspective encompassing all products instead of an individual product perspective. This program is ideal for companies that have multiple product lines targeting the same customers or product managers/product marketing managers who've been through basic training and want stronger influence on the strategic direction and growth of the company.

A basic skills program that’s ideal for organizations and individuals new to product management and product marketing or those pursuing a career in product management or product marketing. Learn best practices and a common framework for planning delivering and marketing products to grow product line revenue and market share.

Simplicity sets this program apart from all other requirements training. Learn a common framework for gathering, defining and validating market, business, product and user requirements that everyone can understand and repeat. The result will be stronger business cases, shorter decision cycles and superior product usability. Learn new skills for documenting requirements with less writing while allowing those same requirements to be repurposed for marketing, sales, services and technical support to accelerate knowledge transfer.

A program focused on the power of writing and speaking plain simple English to emphasize “why” buyers need your products and services instead of meaningless details about “what” they do and "how" they work. Learn a common framework for defining value propositions at a product, market segment or company level with supporting proof points that differentiate. Define value propositions once and use across all sales and marketing mediums for consistency.

No feature dumps! Learn the three rules of a great demo (or sales presentation) and simple techniques you can apply immediately to accelerate sales cycles and drive more revenue from products that are less than perfect.  Face-to-face and web demo techniques included. Use the same techniques to sell ideas and plans internally!

ZIGZAG Marketing's Product Portfolio Management Certification gives product managers and product marketing managers a differentiating set of skills with with working knowledge of advanced product and market portfolio management practices across industries and product types and hands-on knowledge of the ZIGZAG Marketing Framework.  

Your buyers are ultimately buying the presenter more than the products. When combined with Product Positioning & Messaging, you’ll first learn a common framework for defining relevant value propositions complemented by techniques for presenting and demonstrating products (face-to-face and web demos) to fully engage buyers and further differentiate from the competition.

A program focused on the power of writing and speaking plain simple English to emphasize “why” buyers need your products and services instead of meaningless details about “what” they do and "how" they work. Learn a common framework for defining value propositions at a product, market segment or company level with supporting proof points that differentiate. Define value propositions once and use across all sales and marketing mediums for consistency.

This program combines an executive overview of product and portfolio management with a health assessment of current practices and processes across products, marketing and sales. You receive a documented deliverable with a set of recommendations to help your organization become more market driven.

A program where senior managers and executives will learn a common framework for determining markets most conducive to growing the organization as a whole and delivering a strategy that aligns all disciplines (including products) with the market segments most conducive to meeting growth, revenue and profitability goals.