Product Managers and Marketers
- Product Management University
- Requirements That Drive The Value Chain
- Product Positioning & Messaging
- Creating & Delivering Product Demos
- Certification Review Workshop & Exam
Solution Consultants & Sales Reps
Executives and Senior Managers
Course Calendar - Cities & Dates
Certification
All Training Programs
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Courses for Product Managers and Marketers Product Management University This course is ideal if:
Requirements That Drive The Value Chain A well defined problem is half solved. Scope creep, over featured products, mid-stream design changes, and poor usability among other things, can be avoided (or minimized) with improved requirements definition that emphasizes the true need in layman's terms before jumping into product design. We've cracked the code on simplifying requirements by establishing a clear line of sight between market needs and product features. ZIGZAG's Requirements Value Chain Framework is an outcome driven model that simplifies requirements at multiple levels to help product managers, designers and marketers drive company strategy, product roadmaps, product plans and usability. It results in superior products as well as improved self-sufficiency in marketing, sales, services and support so product management has more time to focus on the next set of priorities with fewer disruptions.
Product Positioning & Messaging
If your positioning is too product focused you alienate prospective buyers because they don’t understand the language of your products. If your positioning is too benefit focused (maximize ROI, etc.), it may sound too nebulous and lack uniqueness. Positioning is most powerful when the dialogue is centered on key buyer needs and the drivers behind them. ZIGZAG’s positioning framework and tools emphasize the simplicity of articulating buyer needs to make your positioning credible, compelling and most of all, unique.
Learn MoreCreating & Delivering Product Demos No feature dumps! Learn the three rules of a great demo (or sales
presentation) and simple techniques you can apply immediately to
accelerate sales cycles and drive more revenue from products that are
less than perfect. Face-to-face and web demo techniques included. Use the same techniques to sell ideas and plans internally!
Learn MoreCertification Review Workshop & CPM/CPMM Exam Certify that your skills are portable across product types and industries! As a certified testing partner of the Association of International Product Marketing and Management (AIPMM),
ZIGZAG Marketing administers the Certified Product Manager/Marketer
(CPM/CPMM) Certification Exam as a supplement to our training programs
to help product managers and marketers advance their careers. This one-day program includes a half-day overview covering terminology and academic principles of product
management and marketing to help improve your exam scores plus the 4-hour CPM/CPMM certification exam. When
combined with ZIGZAG Marketing’s two-day Product Management University
and your real world experience, you’ll be fully prepared to achieve CPM and CPMM credentials.
Learn MoreCourses for Solution Consultants and Sales Reps Creating & Delivering Product Demos
No feature dumps! Learn the three rules of a great demo (or sales presentation) and simple techniques you can apply immediately to accelerate sales cycles and drive more revenue from products that are less than perfect. Face-to-face and web demo techniques included.
Learn MoreCourses for Executives and Senior Managers Five Fundamentals of Market Leadership If product management is a new discipline in your organization or the lack of it creates undue stress, this half-day roundtable is an ideal forum to help key stakeholders understand what product management is, what it isn’t and how it impacts top line growth more than any other single function. Walk away with a framework
that addresses what, why, who, how and when to get everyone focused on the same priorities so you can grow revenue and market share faster.
Learn MoreMarket Assessment and Strategic Planning
Step outside of your product silos where conflicting priorities can
paralyze the organization and learn how to drive the company with a
unified strategy that collectively aligns products, marketing, sales
and operations to the needs of your most lucrative markets.
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