Training Programs for Product Managers and Marketers
Product Management Training That’s Relevant to You
Don’t resign yourself to a career that has you ending each work day feeling emotionally spent yet unaccomplished. Not fun!
Attend product management training courses that are highly relevant to your unique circumstances so you’ll know exactly what to do and how to do it when you leave the classroom. We make product management and marketing easier to learn and apply than any other trainer in the industry so you can get results quickly and earn the kind of credibility that will have others following your lead in no time.
New product managers and marketers will get a big picture perspective on the entire process and walk away with tools and techniques to get quick successes.
Experienced product managers and marketers will learn how to refine their routine and get better results with less effort.
You’ll apply our framework to your unique circumstances right there in the classroom so you can use it and get results immediately.
Product Management/Product Marketing need to take a stronger leadership role in the organization
Your products teams work in silos with competing priorities and resource contention
Product decisions are too reactive
You’re new to Product Management or Product Marketing and feel overwhelmed
Product Management/Product Marketing is a new discipline in your organization and you want to establish a precedent for how it should work
You're transitioning from traditional to agile product development
You want to learn the who, what, why, how and when of product management and product marketing in a hands-on setting instead of going to a talking-head seminar disguised as training
A well defined problem is half solved. Scope creep, over featured products,
mid-stream design changes, and poor usability among other things, can be avoided (or minimized) with improved requirements definition that emphasizes the true need in layman's terms before jumping into product design.
We've cracked the code on simplifying requirements by establishing a clear line of sight
between market needs and product features. ZIGZAG's Requirements
Value Chain Framework is an outcome driven model that simplifies
requirements at multiple levels to help product managers, designers and marketers drive
company strategy, product roadmaps, product plans and usability.It results in superior
products as well as improved self-sufficiency in marketing, sales, services and
support so product management has more time to focus on the next set of
priorities with fewer disruptions.
If your positioning is too product focused you alienate prospective buyers because they don’t understand the language of your products. If your positioning is too benefit focused (maximize ROI, etc.), it may sound too nebulous and lack uniqueness. Positioning is most powerful when the dialogue is centered on key buyer needs and the drivers behind them. ZIGZAG’s positioning framework and tools emphasize the simplicity of articulating buyer needs to make your positioning credible, compelling and most of all, unique.
No feature dumps! Learn the three rules of a great demo (or sales
presentation) and simple techniques you can apply immediately to
accelerate sales cycles and drive more revenue from products that are
less than perfect. Face-to-face and web demo techniques included. Use the same techniques to sell ideas and plans internally!
Certify that your skills are portable across product types and industries! As a certified testing partner of the Association of International Product Marketing and Management (AIPMM),
ZIGZAG Marketing administers the Certified Product Manager/Marketer
(CPM/CPMM) Certification Exam as a supplement to our training programs
to help product managers and marketers advance their careers. This one-day program includes a half-day overview covering terminology and academic principles of product
management and marketing to help improve your exam scores plus the 4-hour CPM/CPMM certification exam. When
combined with ZIGZAG Marketing’s two-day Product Management University
and your real world experience, you’ll be fully prepared to achieve CPM and CPMM credentials.
Training 
