Training Programs for Product Managers and Marketers

This program is ideal for organizations with multiple products targeting the same markets and experiencing challenges aligning the organization around multiple bottom-up product initiatives that compete for resources.  You’ll learn portfolio management best practices using a “market segment first” approach that transcends the entire organization and results in a single top-down agenda that aligns the product portfolio, marketing and sales with the “market segments” most conducive to the organization achieving its goals on an ongoing basis.

A basic skills program that’s ideal for organizations and individuals new to product management and product marketing or those pursuing a career in product management or product marketing. Learn best practices and a common framework for planning delivering and marketing products to grow product line revenue and market share.

Simplicity sets this program apart from all other requirements training programs. Learn a common framework for gathering, defining and validating market, business, product and user requirements that everyone can understand and repeat. The result will be stronger business cases, shorter decision cycles and superior product usability. Learn new skills for documenting requirements with less writing while allowing those same requirements to be repurposed for marketing, sales, services and technical support to accelerate knowledge transfer.

A program focused on the power of writing and speaking plain simple English to emphasize “why” buyers need your products and services instead of meaningless details about “what” they do and "how" they work. Learn a common framework for defining value propositions at a product, market segment or company level with supporting proof points that differentiate. Define value propositions once and use across all sales and marketing mediums for consistency. The contents of this course are covered in their entirety in the Product Management University Portfolio Management course.

No feature dumps! Learn the three rules of a great demo (or sales presentation) and simple techniques you can apply immediately to accelerate sales cycles and drive more revenue from products that are less than perfect.  Face-to-face and web demo techniques included. Use the same techniques to sell ideas and plans internally!

ZIGZAG Marketing's Product Portfolio Management Certification exam certifies advanced product portfolio management skills across industries and product types and a practical working knowledge of the ZIGZAG Marketing Framework .