Product Management University

COURSE LENGTH: 2 Days
REGISTRATION FEE: See pricing below
VENUES: Public, Client Site, Web Meeting

Registration & Course Calendar

Request this course on-site

When the Same Old Product Management No Longer Works

The same-old, same-old management and marketing of individual products in silos isn’t producing favorable results for most companies in this new economy.

Product Management University goes far beyond managing and marketing individual products. It’s a hands-on clinic that helps product managers and marketers lead product companies by working in teams to determine the market segments most conducive to growing the company as a whole, creating a strategy to penetrate those markets then delivering the best mix of products, marketing messages and sales tools to execute the strategy.

This approach ensures a consistent focus across marketing, sales and products and eliminates silos with competing objectives that unnecessarily consume resources and ultimately inhibit growth.    

Why Attend?

1. Alignment
   As revenue goals become more challenging and reactive product decisions become the norm, the constant tailspin can paralyze any organization.  You'll learn how to connect the dots between markets, strategy and product priorities across the company so you‘ll stop burning resources unnecessarily and work as one team with a single set of clearly defined priorities.

2. Leadership
   If products are being managed in silos and require meeting after meeting to resolve issues with customers, sales, marketing and product development, you'll learn how to demonstrate leadership by using information to bring the entire organization to a common understanding of the market and drive a unified strategy, roadmap and product plans that deliver higher impact solutions to maximize revenue for the company. 
3. Structure & Discipline
   If Product Management or Product Marketing is a new discipline in your company, or you're transitioning from traditional to agile product development and the confusion over roles and responsibilities is slowing your time to market, you'll learn how to structure the organization to accelerate product deliveries and reduce stress levels with clearly defined roles, responsibilities and out-of-the-box deliverables in both traditional and agile environments.
4. Focus
   If you've been through a recent reorganization and your product team is more diverse and carrying a heavier workload, we'll help you establish clear priorities that have the biggest impact on the organization as a whole so everyone can be more focused and work smarter with better results.
5. Perception
   If Product Management and Product Marketing are perceived as nothing more than requirements and brochure jockeys, we'll give you the hard and soft skills to change those perceptions by demonstrating big picture thinking complemented with follow-through execution to get results everyone will notice.

Who Should Attend?

• New Product Managers and Product Marketing Managers who need the basics
  
• Experienced Product Managers and Product Marketing Managers who want to take their career to the next level 
• Product Designers and Product Development/Engineering Leads who want to understand the upstream process
  
• Project Managers & Release Managers who manage and coordinate all the moving parts
• Senior Managers & Executives who want to understand the fundamentals of a market-driven product company
  

Registration Fees

• Product Management University workshop only - $1,495 per person 
• Product Management University workshop w/Product Management Interactive Bronze Subscription - $2,290
• Product Management University workshop w/Product Management Interactive Silver Subscription - $2,990
• Product Management University workshop w/Product Management Interactive Gold Subscription - $3,990

Course Calendar & Registration

Program Agenda

Day 1

• Define roles, responsibilities and deliverables to ensure everyone has a supporting cast, improve productivity and reduce stress levels
• Manage ideas & innovation to ensure resources are invested to complement your strengths and current momentum
• Assess markets, core competencies & competition to prioritize target markets for the company and simplify all subsequent decisions
  
• Create a strategy with an integrated product roadmap tied to target markets to drive a single set of top-down investment priorities

Day 2

• Define business requirements that connect market dynamics to target customer needs and deliver a few high-impact solutions that drive revenue instead of a bunch of nice-to-have features that are difficult to justify
  
• Create unified product plans/business cases across all products to penetrate the hottest markets faster
  
• Define use cases/user stories and functional requirements so that product design and usability become a key point of differentiation
  
• Orchestrate product design and development with regular validation points that keep business and market objectives at the forefront of product design and usability
  
• Ready the company for product rollout and launch with knowledge transfer processes that improve self-sufficiency and performance of sales, services, marketing and support so the product team to focus on the next set of priorities with fewer disruptions
  

REGISTER

View/Download Course Outline

» Post Comment

Email (will not be published)

Name

Title

Organization

Comments

Post

Comments(9)