Product Developers & Engineers

A world of unrealistic expectations.

You’re expected to know what to build, why you’re building it and how customers will use it, not to mention getting it done yesterday.  And don’t forget the routine changes in product priorities that throw you into constant start and stop mode.  It’s a tall order for a team of engineers.  Yet you’re expected to consistently perform miracles.

ZIGZAG Marketing’s training programs are an engineer’s best friend.  We make life easier for R&D teams by improving the upstream processes that feed product development.

We’ll make sure you know the market landscape and business the reasons why you’re building products.  We’ll even make it easy for you to validate your designs and prototypes with would-be users before embarking on a full fledged development effort, because there’s nothing worse than your beta customers telling you you’ve missed the mark.

We’re of the philosophy that a well defined problem is half solved, so our focus is making sure you fully understand the problems you’re asked to solve.  As a result, you’ll be able to more accurately estimate people, time and resources necessary to meet your quality and delivery targets.  We’ll help you become a team that can set realistic expectations and meet them.  With a little luck, you might even exceed them.