Product Readiness and Rollout
Relevant.  Simple.  Useful.

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5 Good Reasons to Attend

1. Sales, services and support rely on product experts for everything.
2. It’s difficult to get good customer references.
3. Your sales team gets into product feature wars with the competition.
4. You’re marketing and selling technology products instead of industry solutions.
5. You want to learn something you can use immediately.

You'll Learn:

• How to train the sales force with fewer sales tools, less product information and get faster results
• How to create and manage a product rollout
• How to ensure tactical readiness and self sufficiency across marketing, sales, services, support and operations
• How to use content from the strategy and product plans to simplify the product rollout
• The world’s easiest technique for creating your product positioning and applying it to all sales and marketing materials for a faster and easier rollout
• How to structure internal training for better self-sufficiency across all disciplines

Course Highlights

• Rollout team & rollout plan
• Getting more value from beta customers and early adopters
• Create product positioning
• Create sales and marketing materials
• Creating service and support materials
• Internal training & simple certification
• Techniques for communicating your value message to the market

Who Should Attend?

• Product Directors & VP’s
• Marketing Directors & VP’s
• Product Managers
• Product Marketing Managers
• Industry Marketing Managers
• Marketing Communications

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