Joomla! site syndication http://www.zigzagmarketing.com Fri, 12 Mar 2010 00:04:41 +0100 FeedCreator 1.7.2 http://www.zigzagmarketing.com/images/M_images/joomla_rss.png http://www.zigzagmarketing.com Joomla! site syndication http://www.zigzagmarketing.com/content/20090918311/agile-vs.-traditional-development-the-best-of-both-worlds-9.18.2009.html There’s a misconception that software development has to be either agile or traditional. The extremes of either approach may not be... Fri, 18 Sep 2009 12:22:45 +0100 http://www.zigzagmarketing.com/content/20090115187/five-keys-to-success.html Product development resources are stretched thin these days, which means longer timelines to grow your product footprint and capture greater market share. Learn... Thu, 15 Jan 2009 22:00:00 +0100 http://www.zigzagmarketing.com/content/20090115186/applying-principles-of-product-management-marketing-to-your-most-important-product-you.html If you're a product manager or product marketer that's between jobs, this 60 minute webinar will help you become gainfully employed... Thu, 15 Jan 2009 22:00:00 +0100 http://www.zigzagmarketing.com/content/20090115222/creating-marketing-tools-sales-people-will-use-6.26.2009.html Studies have shown that up to 90% of marketing collateral is considered utterly useless by sales. Frustrated sales people feel... Thu, 15 Jan 2009 22:00:00 +0100 http://www.zigzagmarketing.com/content/20090115225/five-ways-product-management-can-exert-more-influence-7.10.2009.html Many product managers and marketers do everything right yet still don't wield the influence they should. Processes and deliverables that... Thu, 15 Jan 2009 22:00:00 +0100 http://www.zigzagmarketing.com/content/20090115232/overcoming-the-challenges-of-selling-new-products.html Selling a new product is perhaps one of the most daunting challenges sales people will face. Sales people don't really... Thu, 15 Jan 2009 22:00:00 +0100 http://www.zigzagmarketing.com/content/20080918157/three-tips-for-leading-and-motivating-in-a-matrix.html Product Managers and Marketers often feel like babysitters when it comes to managing cross-functional teams required to get products to market.  It doesn't... Thu, 18 Sep 2008 19:00:00 +0100 http://www.zigzagmarketing.com/content/20080619124/requirements-and-their-relationship-to-a-product-managers-career.html If you've never considered the connection between articulating great requirements and advancing your career, now is the time.  Requirements go... Thu, 19 Jun 2008 19:00:00 +0100 http://www.zigzagmarketing.com/content/20080612125/creating-requirements-that-drive-the-value-chain.html If you think requirements are written just to drive the product planning and development process, think again. Requirements are the... Thu, 12 Jun 2008 19:00:00 +0100 http://www.zigzagmarketing.com/content/20080320129/orchestrating-the-agile-process.html Product Development is usually leading the Agile charge and product managers often feel they’re being dragged along, kicking and screaming... Thu, 20 Mar 2008 19:00:00 +0100 http://www.zigzagmarketing.com/content/20080313130/agile-vs.-traditional-product-management.html The transition from traditional product planning and development to Agile has thrown many product managers into a tailspin, perhaps unnecessarily.... Thu, 13 Mar 2008 19:00:00 +0100 http://www.zigzagmarketing.com/content/20080313153/five-things-product-management-can-do-to-improve-company-performance-in-a-down-economy.html If the slumping economy has your revenue engine in neutral or reverse, product management shouldn't be waiting for directives from someone else.  Take charge... Thu, 13 Mar 2008 19:00:00 +0100 http://www.zigzagmarketing.com/content/20071213126/product-demos-vs.-solutions-demos-12.13.2007.html If demos are a necessary part of your sales cycle, how you conduct demos may unintentionally push buyers away. Learn... Thu, 13 Dec 2007 18:00:00 +0100 http://www.zigzagmarketing.com/content/20071129127/the-difference-between-managing-products-and-managing-solutions-11.29.2007.html Learn how product teams are structured in a solutions environment versus a product environment and key differences in how they... Thu, 29 Nov 2007 18:00:00 +0100 http://www.zigzagmarketing.com/content/20071115128/five-key-differences.html Learn five key differences in how solution companies view the market versus product companies and how that market perspective drives... Thu, 15 Nov 2007 18:00:00 +0100