Consulting Services

Sometime training just isn’t necessary.  Sometime you just need to get a project done.  And sometime you need an objective third party to help drive decisions.  ZIGZAG Marketing offers consulting services that deliver high impact results in short engagements to help you accelerate strategic initiatives and kick-start small projects. 

Services Offered

Facilitation Services

• Strategic Planning – When strategic planning meetings carry on for hours and yet no decisions get made, your organization can become paralyzed waiting for direction.  Let ZIGZAG Marketing help by facilitating your strategic planning meetings in a structured format.  We’ll help accelerate decisions and prevent the wheels of execution from coming to a grinding halt.
  
  

• Customer Advisory Boards – Many product organizations make the mistake of asking customers what they want instead of asking what they want to do and why.  As a neutral third party, we’ll drive the discussion in a direction that helps you understand the real business problems at hand before the feature discussions and negotiations ensue.  A problem well defined is half solved!
  
  

• Product Release Planning – Customer issues, sales deals on the line, market growth objectives, new technology – so many objectives and limited resources.  How do you possibly balance it all and create a plan that makes sense?  ZIGZAG Marketing has experienced facilitators who will bring an objectivity to your product planning meetings and highlight key aspects that will make decisions more obvious.
  
  
• Requirements Definition – When you live, breathe, eat, sleep and drink products day in and day out it’s easy to overlook simple business problems your target customers want to solve.  Consequently, your requirements may be too heavily based on product features instead of problems and you might spend valuable development cycles creating features that still don’t solve a problem.  ZIGZAG Marketing brings structure and a simple framework to your product planning meetings.  We’ll first help you define problems at their most basic level.  Then we’ll help you define the product requirements in context of the problem.  The results will deliver clear objectives to designers and engineers.
  
  
• Defining Your Value Proposition – It sounds really good to you but would your target buyers get it?  We’re experts in asking the right questions and helping you articulate your value in a language anyone can understand.  We’ll make sure your value propositions are communicated in plain simple English with a high degree of consistency across all marketing mediums.