Strategic Planning - For Products & Markets
Relevant.  Simple.  Useful.

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5 Good Reasons to Attend

1. Mergers or acquisitions have created too many stovepipes.
2. There’s a perception you’re too tactical.
3. Too much focus on products and not enough focus on solutions.
4. You’re too swamped to think strategically.
5. You want to learn something you can use immediately.

You'll Learn:

• How to transform a slew of products into a few solutions
• How to use a strategic plan to reduce one-off initiatives
• How to avoid multiple conflicting strategies
• The simple and painless way to perform market assessments
• How to create a strategic plan without writing a novel
• How to sell a strategy to peers and executives
• How to align operational initiatives with the strategy
• How to use a strategic plan to demonstrate stronger leadership

Course Highlights

• The strategic planning process
• Components of a strategic plan
• Market & competitive analysis
• Product roadmaps
• Operational decisions & alignment
• Sales and marketing tactics
• ROI
• Strategic Plan template

Who Should Attend?

• VP’s of Corporate Strategy
• Product Directors & VP’s
• Marketing Directors & VP’s
• Product Managers
• Product Marketing Managers
• Industry Marketing Managers